AAP at Our Table: Designing for Social Impact (w/ Carrie Feng & Robin Lao)
EPISODE 27 — 3 DECEMBER 2022
“We’ve come to realise that we can’t actually implement the techniques and the ways we would lead a campaign in commercial realms into a not-for-profit space. We’re not exactly selling a product or service. If anything, we’re pushing forward a community and there is no guidebook out there about ‘How do you sell a community?’”
ABOUT THE EP
This episode is the second part of a collaboration between A Seat at Our Table & the Asian Australian Project (AAP). AAP at Our Table is a five part series where we sit down with various members of AAP, take a look behind the scenes, and get to know the diverse stories that make up the organisation.
Carrie Feng (Marketing Director) and Robin Lao (Design Director) talks us through the process of rebranding AAP as a not-for-profit, and how design is leveraged to create a distinct brand identity for social impact. We chat about why AAP’s brand stands out, being controversial, and community building.
THE DETAILS
Episode outline:
The importance of accessible design
AAP's brand: before, now and in the future
Carving out a distinct identity as a not-for-profit
Engaging with community through design
Not shying away from controversial topics
Lessons learnt from AAP
ABOUT AAP
The Asian Australian Project (AAP) is a not-for-profit initiative run by and for young Asian-Australians and more broadly, Asians Between Cultures (ABCs): those who grow up sharing cultural influences from both the East and the West.
Living in a multicultural society like Australia is a unique and often confusing experience for many ABCs. AAP wants to help facilitate their journey in growing their awareness and understanding of the nuances of these unique cultural experiences while nurturing a surrounding network and community.
FOLLOW AAP:
- Website: https://asianaustralianproject.com/
- Instagram: https://www.instagram.com/asianaustralianproject/
- Email: hello@asianaustralianproject.com
REFERENCES & RESOURCES
- Carrie's portfolio: https://carriefeng.com/
- Robin's portfolio: https://www.robinlao.com/
- Resources for understanding and fighting racism in Australia: https://asianaustralianproject.com/resources/